After my failure on Facebook, I started searching for consumers advocacy on Youtube.
Why? Because the commitment is even stronger than on Facebook : you can see real interview of the consumer.
And I finally found out the example of what I wanted to get in terms of consumer reaction...
Just have a look at these 2 videos :
http://www.youtube.com/watch?v=mMOPj6-4nDU
http://www.youtube.com/watch?v=Jqgr4UUqdNg&feature=player_embedded
A brand able to get this level of advocacy is just creazy!
Burger King is for sure a WOW brand!
Why? Because the commitment is even stronger than on Facebook : you can see real interview of the consumer.
And I finally found out the example of what I wanted to get in terms of consumer reaction...
Just have a look at these 2 videos :
http://www.youtube.com/watch?v=mMOPj6-4nDU
http://www.youtube.com/watch?v=Jqgr4UUqdNg&feature=player_embedded
A brand able to get this level of advocacy is just creazy!
Burger King is for sure a WOW brand!
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