To be able to be considered as a WOW brand, the brand has to be known in each corner of the globe.
Indeed, it is the guarantee of beeing appreciated by a majority of consumers.
So how are we able to assess the "globality" of a brand?
Official ranking from serious consultancy companies have already ranked brand at a global level. For exemple, the report of Millward Brown :
It is an intresting step to list the real "global brands", but definitely not enough...
Even if some consumer datas are integrated in these kind of rankings, financials still are over-weighted.
How could we further listen to "global" consumers?
Indeed, it is the guarantee of beeing appreciated by a majority of consumers.
So how are we able to assess the "globality" of a brand?
Official ranking from serious consultancy companies have already ranked brand at a global level. For exemple, the report of Millward Brown :
It is an intresting step to list the real "global brands", but definitely not enough...
Even if some consumer datas are integrated in these kind of rankings, financials still are over-weighted.
How could we further listen to "global" consumers?
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